Networlding vs. Networking


Networlding is a licensed, proven system based on the best-selling book, Networlding (written by Melissa Giovagnoli, President of Networlding, Chicago, IL), that provides a powerful, seven-step system which maximizes individual and company growth while supporting the core values of: innovation, collaboration, integrity and making a difference.


MultiNetworlding relationships start when you clearly express your intent in the broad sense of the word. Quickly and convincingly, you communicate your goals and values, and when you do so, people who resonate to your intent will respond. If someone responds positively and you are able to establish a Networlding relationship, you can reap tremendous benefits. Your new partner will not only do more for you in terms of opportunities but in providing an empathetic ear and a source of fresh ideas.

Networlding
is about:
Leveraged learning vs. duplication of efforts.
Relational vs. transactional.
Mutually beneficial vs. often one-sided.
Holistic vs. materialistic.
Expansive vs. specific. 
 

In contrast, Networking connections are flimsy because they lack support. When networking, people are bound together because one person needs another to do a deal or create a sale. One particular situation binds them together, and as soon as this situation disintegrates or disappears, there’s nothing left of the relationship to keep it strong enough to survive.

Inside Your Chicago is honored to be an Alliance Partner with Melissa and her team of Resident Experts at Networlding providing the “Best of the Best in Marketing and Business Development Services.”

Melissa is one of the world’s leading experts on the development of individual and community leadership networks as a means of growing and accelerating brand loyalty and performance improvement inside and outside organizations. For more than a decade Melissa’s organization, Networlding, has provided exceptional relationship marketing and management programs for organizations like AT&T, CNA, Motorola and Disney. 


Melissa is the author and/or co-author of nine top-selling books. Her seventh book, co-authored with former CMO of Office Depot, Jocelyn Carter Miller, held the #10 spot on Amazon (in Chicago) for a year. Other books include: 



  • Networlding: Building Relationships and Opportunities for Success
  • The Chicago Entrepreneurs Sourcebook (rated one of the top 10 small business books in Chicago)
  • 75 Cage Rattling Questions that Change the Way You Work (McGraw Hill)
  • The Power of Two: Rethinking and Reforming Strategic Alliances (Jossey Bass)

Four of Melissa’s books have been on top business book lists including: The Power-of-Two and Networlding, recognized by Booz Allen as two of the top ten alliance management books.

Melissa has also been a guest on both radio and television including The Today Show, CNN, WGN, CNBC and FOX. One of her books was featured on The Oprah Winfrey Show. She is a frequent presenter at conferences looking for interactive sessions. Her unique program, The Extravaganza, has been highly evaluated by Meeting Professionals International (MPI).

With a BA in Sociology and a J.D. from DePaul University College of Law, Melissa went on to found Service Showcase, Inc., an innovative consulting firm started in 1986. For the past twelve years she has grown the company to include clients Price Waterhouse, AT&T, Dean Foods and Motorola as well as dozens of smaller companies and organizations. In 1998 she was chosen as one of six extraordinary women of the year by The University of Chicago Women’s Graduate Business Alumni Board. Networlding was recently licensed by Yale University through their graduate school of business.

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