These are our top reasons why you would want to consider creating your own blog, sooner rather than later.
10. Blogs are one of the least expensive methods of getting the word out on your company and creating buzz. When compared to almost any other form of marketing, blogs are so reasonable to start and maintain that it is almost silly not to add the creation of one to your marketing mix. They don’t require you to learn HTML or to hire a designer or developer. They are template driven and so even the best bloggers that were recognized this year by Forbes Magazine, for example, used a templated tool that cost under $100 a year to build their blogs.
Search engines index your ongoing knowledge sharing. A blog should be full of activity, constantly updating with fresh information, key terms and search terms, creating more ways for the search engine “spiders” to find your blog and lead customers and prospects to you.
9. Search engines will find your blog, much faster than your website.
8. Blogs create an organic, powerfully evolving user experience. The personal nature of a blog helps humanize you and your organization. People who like and connect with what you have to say will want you speaking to them about your offerings on a regular basis. You can post daily or even just twice a week and still create connection with prospects and customers.
7. Blogs build a stronger and more vibrant knowledge base. A blog can be an incredible tool for sharing information and expertise regularly. Kathleen Goodwin, CEO of iMakeNews, says business blogs “Can offer organizations a platform where information, data, and opinions can be shared and traded among employees, customers, partners, and prospects in a way previously impossible: a two-way, open exchange.”
6. Prospects are searching the web for deals and opportunities. No one listens anymore to sanitized marketing messages. A blog allows you to grow trust and credibility with your prospects by providing timely, important information that shows them why you are the one to choose over your competitors.
5. You can develop yourself as the thought leader. If you know the best strategies for blogging, you will be able to grow your thought leadership exponentially. Just as with any amount of practice, the more you blog and know about blogs, the better you will be at it and, in doing so, you will become one of the top people in your field. After all, if your prospects are the kind of prospects you would want–leading edge companies with fast growth that want leading edge thinking, you will find your best customers and keep them for life with tools like blogs.
4. The winners will be those who host the very best conversations. You have to have great content and inspire conversation. A blog offers the best conversational vehicle for getting and staying connected- imperative to growing new business with your prospects and customers.
3. Having a blog turns you into a producer and star of your own show. This is the day and age of the business celebrity. You want to be the expert, the one people turn to for information. With today’s digital technology, you can create your own combination of magazine and talk show quality messages to highlight yourself on a blog.
2. Blog posts are on the web forever. Remember when the only choice you had for marketing was either to send out expensive direct mail pieces, advertise in the newspaper or perhaps, even more costly, magazines? What was the shelf life of those marketing pieces–a day or, at best, a month? Now the investment of good content on a blog is forever.
1. If you aren’t out there, your competitors will be. As you wait to decide what to do about blogging your competitors are out there connecting with your prospect base and growing loyalty positions for business today and tomorrow. They are also taking the time to find out what your other competitors are up to and matching or beating yours and their offerings.
So, if you are ready to make a blog part of your long-term customer evangelism strategy, sign up today for our three-hour, get-your-blog-for-a-year-up-and-running-in-three-hours workshop!
Early registration at $295.00 ends Saturday, October 21st. After Saturday, the price goes to $325.00.
This price includes breakfast, a domain name, a blog, a CD tutorial of the techniques shared at the session and instruction and assistance in getting your blog up and running. We’ll also talk about how to maintain your blog in an easy, powerful way. Click here to sign up. Seating is limited.