AMERICAN EXPRESS MEMBERS PROJECT
American Express is raising the bar on social media marketing with their new campaign, "The Members Project."
The campaign, whicah has been open to AmEx card holders, combines corporate social responsibility with social media. An email said:
"...Join Cardmembers to dream up, and ultimately unite behind, one incredible idea. American Express will bring it to life with up to $5 million.So where does the money come from? It's all about power in numbers. For every Cardmember that registers, American Express contributes $1 — up to $5 million for that one winning idea.*
Will you send meningitis vaccines to Africa? Rebuild a school in New Orleans? Or support small organic farmers? The possibilities are endless. The decision is yours. Join The Members Project today."
The ideas are in!
On July 3rd, the top 50 projects will be announced so the favorite can be chosen.
Register today and cast your vote!
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