GOING GREEN PAYS OFF BIG TIME - WITH A LOT OF GREEN!    $10 Million!

Close to four years ago, TreeHugger was founded with the goal of helping to push
sustainability into the mainstream. Today, as an award-winning Top 20 blog having served over 50 million pages, "we like to believe that we've played a part in pushing green towards its tipping point. Today, we are proud to announce another big step toward that goal; Discovery Communications has acquired TreeHugger.

We suspected that at a certain point in TreeHugger's life that we would need to
attract significant investment or partner up with a large media organization if we
were to really take our message to the masses and fulfill our mission. Over the last year, we were approached by over 15 large companies interested in playing this role. We had many conversations and concluded that we needed a partner with a sizeable, international audience, a kindred brand and a high level commitment philosophically and financially to green.

Discovery fits these criteria to a T."

* They reach 1.5 billion (yes, billion!) cumulative subscribers around the world with top quality, often nature related non-fiction content

* They have commitment from the top of the company for over $50M to create content including programming for the world's first 24 hr green channel and in addition have allocated significant budget aimed at building the leading green web portfolio on the Internet

* They already have web properties serving hundreds of millions of pageviews per month

* They are looking to the TreeHugger team to help drive the direction of their green efforts online

"By teaming up with Discovery, we believe we can more effectively play a critical role in this mission."