Please join the Chicago Loop Alliance
as we host the launch party for the new book by Patricia Martin,

                      RenGen: Renaissance Generation --
The Rise of the Cultural Consumer and What it Means to Your Business.

Monday, October 15, 2007
Chicago Architectural Foundation's ArchiCenter
224 South Michigan Avenue
The John Buck Company Lecture Hall Gallery

Featured Guest: Patricia Martin, author

RSVP to events@chicagoloopalliance.com or call 312-782-9160

5:00 - 6:30 p.m. Cocktails and Hors d'oeuvres
6:30 p.m. Presentation by Patricia Martin
                    (Free. Capacity is Limited.)

Catering by Pastoral Artisan Cheese, Bread & Wines

Witness the rise of the second renaissance. The RenGen, short for Renaissance Generation, is a cultural movement created by the confluence of art, education, entertainment and business. A powerful new player is at its center: the cultural consumer.


"Finally, a richly researched and highly interesting study of cultural consumers." Many organizations could benefit greatly by focusing on this group."-
Philip Kotler, author and the “Father of Modern Marketing"

"Thoughtful and enlightening."- Suzy Welch, co-author of WINNING

"RenGen redefines the whole notion of American popular culture and offers a hopeful vision for how we will live, think, and work in the next 50 years."-
Helen Thomas, Hearst Newspapers Columnist and Dean of the White House Press Corps

“It is fascinating reading."
Neal Wyatt, Booklist Online