Networking is Dead by Melissa G Wilson and Larry Mohl

Networking is Dead By Melissa G Wilson and Larry Mohl

Do you go to networking events with a pocket full of business cards
and hand them out with your elevator pitch in hopes of generating a
couple of leads?

Do you meet people at trade shows or seminars and
hand out a few more, figuring maybe they have a friend of a friend who
might be interested in what you offer?

And how well does that usually turn out?

I
don’t know about you, but I have literally hundreds of business cards
(all neatly stored in cases and folios) for people I’ve met at Chamber
of Commerce events, social gatherings, meetups and any number of
“meet-and-greets”. And I’ve never worked with a single one.

It’s
not that I didn’t need insurance. Or my carpet cleaned. Or a party
planned. Or a massage. It’s just that I couldn’t possibly tell you who,
in that massive pile of dead trees, is who.

If that sounds like
you, you may be relieved to hear that networking is dead… at least in
the traditional mind-numbing way that we’ve been taught to think about
it.

You may also be relieved to hear that the new networking is less painful and results in more business.

Want to know how it’s done?

Then you’ll want to read this book.

A Tale Of Two Chicago Networkers 

Networking is Dead By Melissa G Wilson and Larry Mohl

The intriguing thing about this book is that it’s fiction.

Instead
of the usual business book that talks at you like a grad school
lecture, this one is told as the story of two individuals who want to
boost their networking power.

One is a bit shy and doesn’t have a
lot of connections. One is outgoing and has a whole lot of connections.
Neither is generating any business.

When they’re introduced to a professional networker – correction, someone who knows how to help people make connections that matter – they learn how to do just that.

I
had the chance to ask the authors why they chose to tell this story as a
fable instead of writing a traditional business book and this is what
they said:


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