9.15.06 Networlding Blogging Exchange – THE WISDOM NETWORK



Melissa Giovagnoli of Networlding decided to bring together a talented and diverse group of people to exchange ideas. Six of us met to discuss blogs and blogging, exchange ideas, and dialogue about how we could help one another. In this current day and age, every business needs a blog! It’s a whole new world that has exploded! The day was loosely based on Melissa’s thoughts and philosphies of her newest book – The Wisdom Network.


Jon Malysiak and Scott Adlington who own Jonathan Scott Inc. a Literary and Right Agency arrived hoping to learn more about what blogging could do for their company. Present to help them were myself, Derrick Sorles, and Michael Snell, who also run a leadership development organization called Inside Your Chicago. They have recently started their own impressive blog and in record time. Both Derrick, Michael, and myself have just undertaken a sharp learning curve trying to master the blogosphere.


With the arrival of Karyn Pettigrew, the author of “I Quit – And Choose Work That Aligns With My Soul” and the recently published pocket book “An Invitation”, which will be a series of inspirational and enlightening books. We turned our conversation to how we could use blogs to help each other.




Writing about each other’s blogs, establishing many hyperlinks, and setting up trackbacks would collectively raise our ranking in search engines and increase traffic to everyone’s blogs.


The results of the meeting:


An exchange of information that will allow everyone to increase their success.


Jon and Scott learned about how a blog could help them personalize their business and promote upcoming book releases. Blogs are also a great medium for them to promote their authors and establish dialogues between author, publisher, and reader.


Karyn also learned a tremendous amount about blogging. She was also able to share thoughts from her new pocket book, “An Invitation”. She discussed the importance of setting and inviting in an intention in one’s life. She also sparked a discussion of a “by the slice” form of information packaging. The packaging of information needs to be broken down into smaller pieces, or “sound bites” in order to hold people’s attention and transmit knowledge that will stick. This information is particularly helpful in creating smaller and more concise blog post.


Derrick and Michael have been busy this last week launching a blog to go with the website for Inside Your Chicago. Four weeks ago they knew very little about blogs. Now, they are like a sponge, soaking up everything you-need-to-know and then some! Michael has had over 15 years of creative writing for people like Siegfried & Roy and filmmaker Michael Moore. Derrick’s unique perspectives help frame how to inform and educate today’s leaders innovatively through the message and experience.


Melissa is constantly a wealth of ideas and information. She discussed the importance of putting quality material on the web, building quality content and having a talented team to support you, if you can not do it yourself. Melissa just published her 12th book, “The Wisdom Network”. And actually, today’s meeting was in fact like a wisdom network meeting. Getting a group together who can collectively problem solve and brainstorm ideas.




Business Blogging Now with Networlding

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