BONO and PRODUCT RED

          BONO. he is involved with  ONE – the campaign to make poverty and AIDS history and most recently launched the  Product RED campaign.

(PRODUCT) RED was created by Bono and Bobby Shriver, Chairman of DATA to raise awareness and money for The Global Fund by teaming up with the world’s most iconic brands to produce RED-branded products. A percentage of each (RED) product sold is given to The Global Fund.  The money helps women and children with HIV/AIDS in Africa. www.joinred.com  Companies like American Express, Motorola, Converse, Apple and the GAP. This past week, October 13th, Bono was in Chicago with Oprah Winfrey, Kanye West, and Penelope Cruz, on Michigan Avenue to officially launch Product Red in the United States.

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