Mitchell Gold and Bob Williams Bring Comfort to Chicago

COMFORT has arrived, in Chicago!

In 1989 when the economy was unstable, Mitchell Gold and his partner, Bob Williams, naively created The Mitchell Gold Co. Since then, despite tough economic times and upheaval in the furniture industry, sales have reached in excess of $100 million. The combination of Gold’s years of marketing experience with Williams’ talents as art director set the course for Mitchell Gold and changed the furniture industry.

One of their earliest ideas, “Relaxed Design,” was based on trends they saw in the apparel industry. Designing furniture Bob Williams would want in his own home – comfortable, classic, affordable – he dressed his pieces in relaxed slipcovers of pre-washed fabrics like denim, khaki and velvet. He also addressed the need for a less-intimidating shopping experience by limiting choices to avoid confusing consumers. Along the way, Williams has received numerous awards, including Design 100 awards from Metropolitan Home magazine.

The company is now a leading home-furnishings brand, carried in such national chains as Pottery Barn, Restoration Hardware, Williams Sonoma Home, and Bloomingdale’s, as well as in more than 60 independent retailers nationwide. In addition, there is a growing chain of Mitchell Gold + Bob Williams Signature Stores  –  and they have arrived now in Chicago at  1555 N. Halsted, Lincoln Park, across from the new Apple store.

The grand opening happened last week  was filed with hundreds of Chicago’s designers, tastemakers, movers and shakers.

Also there was  very special guest: expert photog Tipper Gore, was there.  Since moving on with her spirited journey through life, she’s had the chance to document some of the most photogenic people and places. Mitchell and Bob have decided they just love her so much, they needed to share her talent with the world, and they now carry a signed collection of her work  in their stores.  To celebrate Tipper’s skilled camera work and introduce her to Chicago’s interiors crowd, they’re having a 20% promotion on all of Tipper’s work.

Gold / Williams  say, “During the spring of 1989 we set out to create a company with a spirit, enthusiasm and mindset that would allow us to venture into new territories for the furniture business. Comfort was made paramount. Costs of doing business would be minimized to ensure price points that would represent a recognizably understandable value to customers.

Applying rigorous standards for quality materials and quality control check points would help us achieve virtually no returns and, consequently, real consumer satisfaction. Sincerely treating all customers, as we ourselves would want to be treated became our principle for customer service.

And styling… styling had to be what we would want in our homes, we did not want to be silly with avant garde just to be different…rather we wanted styling that at once would look inviting, it would make a consumer feel that with this purchase their house would better become a home…warm, welcoming…an oasis of quiet and calm.”

Also in attendance was 2011 HGTV Design Star winner  Meg Caswell.  Her show GREAT ROOMS  airs on HGTV weekly  5pm (C)  on Saturdays. 

Her Design Studio is  at  1242 N. Wells. 

Arranged like a parlor, the shop offers a mix of new and vintage home accessories, hostess gifts, and a design center devoted to affordable semi-custom window treatments. Currently by appointment only. 773-883-6004


Mitchell Gold + Bob Williams
1555 N Halsted Street
Lincoln Park Centre
Chicago, Illinois  60642      



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