Fort Lauderdale Comes to Chicago Feb. 10th

CHICAGO THAWS OUT WITH LIVE LINK TO GREATER FORT LAUDERDALE BEACH IN  REAL TIME, INTERACTIVE,

HEATED METRO BUS SHELTERS

 

        Live video chat from Chicago bus shelter to Fort Lauderdale beach in an innovative, first-of-its-kind interactive metro campaign. A 50” digital monitor at the bus shelter will be activated for video/audio interaction, giving cold commuters the chance to talk in real time with beach goers, “Mr. Sunny,” and Nicki E. Grossman, president and CEO, Greater Fort Lauderdale Convention and Visitors Bureau and be virtually whisked away to the golden sand beaches of Greater Fort Lauderdale.

 

The heated bus shelters will warm up commuters as they compare weather conditions and play interactive games.

 

Models in bikinis and board shorts, and destination ambassadors handing out free “Hello Sunny” sunglasses and ice scrapers.

 

Commuters virtually transported to the beaches of South Florida, with one lucky participant a Southwest Vacations getaway to Greater Fort Lauderdale.

 

Live on-site radio remote broadcasting: KISS 103.5 in Chicago, and KISS 108 and JAMN 945 in Boston, featuring Mickey V and the JAMN Morning Show

 

WHEN:            Tuesday, February 10          6am – 9am CST

WHERE:           Chicago: Corner of State and Adams

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