Category Archives: Blogging FAQ and LINKS

Chicago’s Museum of Science Industry Roommate Contest

The Museum of Science and Industry is looking for a roommate.

You don’t have to pay rent. In fact, for a one-month stay, they’ll pay you. Ten thousand dollars.

The “Month at the Museum” contest is offering one lucky winner the chance to stay at MSI for 30 straight days, from October 20 to November 18. The winner will have private sleeping quarters on museum premises, and a platform to describe his or her experiences to online followers.

On successfully completing the month’s stay, he or she will win a $10,000 prize, plus “a package of tech gadgets, an honorary lifetime membership to MSI, and new knowledge and experiences that may just transform you,” according to the competition’s website.

“For starters, you’ll interact with museum guests as you take in all the experiences here. One day, you might watch a live heart surgery via teleconference or dissect an eyeball. The next, you could be cutting things with a laser in our Fab Lab. Trust us: it isn’t likely to be boring.

You’ll also be a bit of a Museum celebrity, making some appearances and giving interviews. Through blogging, tweeting and videocasting, you’ll report to the world about your 24/7 life inside this historic and beloved institution. …

Frankly, we have no idea what it’s like to spend every night for a straight month here. We’re kind of counting on you to tell us and the rest of the world.”

Pretty  cool!

Inside Your Chicago

The Next Generation of Bloggers

A colleague of mine, Brad Shorr, sent this cartoon to me!  You can check out more of his work at 



                  BUSINESS BLOGS ARE HOT! 

This Article ran in BUSINESS WEEK  and  at  Business Blogging Tips.

With their interactivity and their ability to position even micro-business owners as niche experts, blogs are the “it” marketing trend [see BusinessWeek Online, 5/22/06, “Into the Wild Blog Yonder”]. There are more than 59 million blogs in existence and 75,000 new blogs being created every day, according to Technorati, a resource Web site with a search engine that covers the universe of blogs, known as the blogosphere.

Business owners sometimes establish blogs alongside their existing Web sites, but blogs can also substitute for Web sites, says author and blogger Patricia Gundry. “A blog will give you a Web presence that is much more reader- and user-friendly than any ordinary Web site can be. It will also be much less expensive for you to create and maintain,” she says. “It will do almost everything a regular Web site can do, and more, and one of the best things is that it can create a more personal relationship with your customer.” And guess what? Search Engines LOVE BLOGS!


Blogger Susan Kitchens, a technical writer, agrees: “It’s a way of sharing yourself as yourself — a human, not a marketing droid. You establish trust and build a relationship with an audience.” As a blog catches on, it can develop a wider audience and potential customer base for your business. But first you must have something to say. What are the issues surrounding your business that are worth discussing? “If yours is a swiftly-changing business — like technology — then your blog can follow the trends,” Kitchens notes.


Many people will start off establishing their own simple blogs, and quickly recognize their potential as marketing vehicles. But it can take a time investment – That’s when business owners contact a writing/marketing firm and invest a small amount of money to take their blogs to the next level in terms of professional appearance and regular content, as well as PR for the blog and networking. Blogs must be updated frequently — several times a week, if not daily to draw in readers and the search engines.


“If you decide to start a blog, you’ll probably have to deal with naysayers who don’t understand the concept, They think blogs are mostly online journals where people talk about their dogs and their
knitting. They aren’t. Blogs are much, much more. IGNORE THE NAYSAYERS!”

 The Business Week article suggests, In 2007 it will be mandatory that business’s have blogs. Just like
they have a phone and an e-mail account, if they don’t, they’re going to look foolish and be left standing
in the dust. The bottom line – blogs can bring you new business. 

Our Top Ten Reasons Why Blogs Drive Business

These are our top reasons why you would want to consider creating your own blog, sooner rather than later.

10. Blogs are one of the least expensive methods of getting the word out on your company and creating buzz. When compared to almost any other form of marketing, blogs are so reasonable to start and maintain that it is almost silly not to add the creation of one to your marketing mix. They don’t require you to learn HTML or to hire a designer or developer. They are template driven and so even the best bloggers that were recognized this year by Forbes Magazine, for example, used a templated tool that cost under $100 a year to build their blogs.

9. Search engines will find your blog, much faster than your website. Search engines index your ongoing knowledge sharing. A blog should be full of activity, constantly updating with fresh information, key terms and search terms, creating more ways for the search engine “spiders” to find your blog and lead customers and prospects to you.

8. Blogs create an organic, powerfully evolving user experience. The personal nature of a blog helps humanize you and your organization. People who like and connect with what you have to say will want you speaking to them about your offerings on a regular basis. You can post daily or even just twice a week and still create connection with prospects and customers.

7. Blogs build a stronger and more vibrant knowledge base. A blog can be an incredible tool for sharing information and expertise regularly. Kathleen Goodwin, CEO of iMakeNews, says business blogs “Can offer organizations a platform where information, data, and opinions can be shared and traded among employees, customers, partners, and prospects in a way previously impossible: a two-way, open exchange.” 

6. Prospects are searching the web for deals and opportunities. No one listens anymore to sanitized marketing messages. A blog allows you to grow trust and credibility with your prospects by providing timely, important information that shows them why you are the one to choose over your competitors.

5. You can develop yourself as the thought leader. If you know the best strategies for blogging, you will be able to grow your thought leadership exponentially. Just as with any amount of practice, the more you blog and know about blogs, the better you will be at it and, in doing so, you will become one of the top people in your field. After all, if your prospects are the kind of prospects you would want–leading edge companies with fast growth that want leading edge thinking, you will find your best customers and keep them for life with tools like blogs.

4. The winners will be those who host the very best conversations. You have to have great content and inspire conversation. A blog offers the best conversational vehicle for getting and staying connected- imperative to growing new business with your prospects and customers.

3. Having a blog turns you into a producer and star of your own show. This is the day and age of the business celebrity. You want to be the expert, the one people turn to for information. With today’s digital technology, you can create your own combination of magazine and talk show quality messages to highlight yourself on a blog.

2. Blog posts are on the web forever. Remember when the only choice you had for marketing was either to send out expensive direct mail pieces, advertise in the newspaper or perhaps, even more costly, magazines? What was the shelf life of those marketing pieces–a day or, at best, a month? Now the investment of good content on a blog is forever.

1. If you aren’t out there, your competitors will be. As you wait to decide what to do about blogging your competitors are out there connecting with your prospect base and growing loyalty positions for business today and tomorrow. They are also taking the time to find out what your other competitors are up to and matching or beating yours and their offerings.

So, if you are ready to make a blog part of your long-term customer evangelism strategy, sign up today for our three-hour, get-your-blog-for-a-year-up-and-running-in-three-hours workshop!

Early registration at $295.00 ends Saturday, October 21st.  After Saturday, the price goes to $325.00.

This price includes breakfast, a domain name, a blog, a CD tutorial of the techniques shared at the session and instruction and assistance in getting your blog up and running. We’ll also talk about how to maintain your blog in an easy, powerful way. Click here to sign up. Seating is limited.

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Forbes Favorite Blog Picks


For those new to blogging or looking to explore  more,
Forbes chooses the following sites among their favorites…..  – Auto   – Art  – Blogging – Career  – City  – Celebrity  – Economics  – Health – Medical – Music – Shopping – Small Business  – Sports